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Our Story

Here at Coastal Baby, there isn't much we don’t know about baby care. Over the last 20 years I have cared for many babies from birth and I appreciate first-hand the challenges facing new parents when dressing their little ones. It’s essential that baby clothes are easy to wear, comfortable and practical. 

During my career looking after babies, I have struggled to find an easy yet practical solution to keep babies warm and comfortable which is why I came up with the idea for our Merino baby knitwear and nursery range.

We are so lucky to live by the sea here in Cornwall but it's also important that we protect our little ones from the elements and Merino wool is a wonderful, natural fibre to help protect and keep your baby cosy and comfortable all day long!

Taking inspiration from the stunning Cornish coast and my personal experiences, we use beautiful 100% Merino wool from Italy. Coastal Baby knitwear is made to order so each piece is truly a one-off.

We offer a choice of six stunning coastal designs in six beautiful and bold colours. The range currently includes Baby Snugs, Pram Blankets, Nursery Cushions, Leggings, Hats and Accessory Bags - all beautiful baby gifts!

Take a peek and pick the perfect baby knit for your little one!


Meet the Team


Vickie Bowles


Coastal living in Cornwall is my favourite place to be. I moved from London in 2002 and I set up The Baby Academy in 2013 which is now an established and successful consultancy business. Spending more family time in by the sea has always been a priority for a healthy work life balance.

Coastal Baby is a new and exciting adventure, taking inspiration from our beautiful Cornish landscape, we have many future Merino designs in mind to keep your little ones comfortable and cosy all day long!


Sarah Murray

Sarah is a freelance knitting and crochet designer living in Cornwall. Sarah shares my passion for coastal living and I was inspired by her designs and use of colours and textures complimenting the Cornish landscape. Sarah has been instrumental in capturing the designs as I see them and to each individual finished piece of baby knitwear.


Clare Stagg

Clare established her designer knitwear business in 1982. Clare has a wonderful creative eye for bold colours and loves to use natural fibres like wool and cotton. The majority of Clare’s knitwear is made by machine but she also enjoys hand knitting and crochet as time allows. Clare is calm under pressure and always finds solutions for any issues that may arise.

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